Technology, Artificial Intelligence, Content CreationJuly 14, 2023The democratization of content creation: How generative AI empowers enterprisesGenerative AI is revolutionizing content creation within enterprises, offering a competitive advantage and increased productivity. Anna Griffin, CMO at Commvault, highlighted the transformative power of generative AI, particularly through tools like ChatGPT, which rapidly synthesizes insights and market perspectives. Recognizing the potential, Griffin sought to implement a company-wide solution by partnering with Writer.com. By training the AI to understand the company's messaging and aligning it with SEO strategies, they were able to generate a vast amount of content, including blogs, prospecting emails, and web pages. This democratization of content creation allowed users across the organization, even those without technical writing skills, to produce content in the company's style and voice. Beyond marketing, generative AI proved invaluable in strategy planning and customer case studies, synthesizing content from interviews and discussions to provide executive summaries and analysis. Griffin emphasized the importance of human-led and human-trained AI, as it replaces certain tasks while maintaining a human's oversight throughout the process. Ultimately, generative AI offers a powerful tool for content creation at scale, saving time, money, and ensuring consistent messaging across the organization.